What We Saw Through Their Eyes
By Steve Outing and Laura Ruel

What do people see when they view a news website or multimedia feature? Is it what the site's designers expect? ... Perhaps not. The Eyetrack III study literally looked through the eyes of 46 people to learn how they see online news. In this overview article, we review the study's key findings. story>

NEWS HOMEPAGES: IT IS POLITE TO STARE
By Jay Small / Belo Interactive
What does Eyetrack III say about news website design? Jay heard from a team of industry insiders. story>

MULTIMEDIA: WHEN TO USE IT TO TELL STORIES
By Jeff Glick / Sun-Sentinel
Here's what one news multimedia editor learned about his craft from Eyetrack III. story>

ADS: WHY PLACEMENT AND SIZE MATTER
By Kinsey Wilson / USATODAY.com
Eyetrack III quantifies just how quickly and intently readers view an ad. story>

Homepage Design
Design Comparisons
Eye Viewing Patterns
Headlines and Blurbs
Headline Size
Font Size
Navigation
Compact & Extended Pages

Article-Page Design
Overview
Summary Paragraphs
Paragraph Length
Number of Columns
Subheads
Text & Images

Images
Sizes and Faces

Advertising Results
Overview
Avoiding Ads
Barriers to Seeing Ads
Text Ads
Ad Size
Ads in Text Body
Mouseovers
Animation
Page Position
Pop-ups

Multimedia Results
Overview
Recall/Comprehension
Multimedia Features

All Findings & Observations
PDF of Entire Site

MULTIMEDIA VIEWS OF EYETRACK III

Videos of eyetracking sessions:

Take an interactive quiz

All about "heatmaps"; interact with the Eyetrack III images: