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Ask the Eyetrackers: Eyes Movement vs. Mouse Movement
Q: Do people tend to follow the path of their mouse
with their eyes? Is there any correlation between the the
user-controlled movement of the cursor and where the eyes
track?
George Knue, editor, ChicagoSports.com
A: Every once in a blue moon, we see a person who
tracks where he is looking with his mouse. It is very rare,
and it is usually in periods of intense focus when he is trying
to read something and is having trouble keeping his place.
It is a little like how people use their finger to read in
a book. It is rare, and when it happens, sporadic.
In general, unless someone has been explicitly instructed
to use his mouse to follow where he is looking, it is safe
to assume that there is no one-to-one correlation. The eyes
move at speeds many magnitudes greater than any person can
physically move his limbs. To try to force someone to tie
his mouse to his gaze position will either 1) radically change
how the person views a page, or 2) understate what the person
glanced to, or both.
That said, I also don't want to suggest that there is no
correlation. It is not uncommon to see people, as they are
closing in on a click, bring their mouse in to the region
where they happen to be looking as they prepare to make a
choice. I have also anecdotally seen people hold their mouse
over a link as they examine other options before finally clicking.
This would be an interesting topic to explore deeper, but
it would require a controlled experiment to definitively say
how much correlation there actually is, and under what circumstances.
Colin Johnson, CEO, Eyetools Inc.
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