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Thursday,
June 20, 2002
After
Dark, a New World of Beer
By
Robin
Sloan
Points South Staff Writer
CENTRAL
AVENUEThe master list now goes from No. 1, Abita Turbo Dog,
to No. 178, Saxo. No. 35 is Flying Dog Doggie Style Pale Ale from
Colorado, and No. 131 is Liefman's Frambozen, a Belgian import.
A stack of cases is waiting to be stored in coolers: Franziskaner
Weissbier, La Fin du Monde from Quebec, Birra Moretti with red and
green stripes, Fuller's London Porter. It's all beer,
178 different kinds of itand it wouldn't have been possible
a year ago.
But
Bud Light isn't on the list at Fortunato's After Dark
on Central Ave.
This
is not a quality issue, nor one of panache; rather, it is a point
of politics. "I'm against their whole philosophy of business,"
co-owner Keith Alterac says of Anheuser-Busch. For decades, Anheuser-Busch's
lobbying dollars sheltered a law that kept foreign beer out of Florida.
But in 2001, State Sen. Tom Lee of Brandon used his clout as chairman
of the Rules Committee to make sure the Senate voted on a reform
bill. Both Senate and House passed the bill, and it became law Oct.
1. The market opened up and, in March 2002, so did Fortunato's
After Dark.
The
old Florida statute only allowed beer in 8-, 12-, 16- and 32-ounce
containers. This effectively outlawed European beers, which are
manufactured in metric sizes. Domestic microbreweries were off-limits,
too, if they sold beer in non-standard sizes such as 22 ounces.
But when the law changed, bars and liquor stores could sell any
beer in any container smaller than 32 ounces. Indeed, they could
even sell Rochefort 10, the most expensive beer in the world, the
product of Trappist monks, shipped from a single monastery in Belgium,
$17 for 11.25 ounces of 11 percent alcohol.
Not
everyone is interested in doing this, but not everyone is Keith
Alterac. New legislation or not, there wouldn't be 178 different
kinds of beer on the menu without him.
Back
in 2001, Vinnie Fortunato hired Alterac to expand the sandwich selection
at Fortunato's Italian Market. He didn't know Alterac
was a longtime beer connoisseur, didn't know Alterac chafed
under the old Florida law, didn't know Alterac is, in his own
words, "always looking for a new taste." Ultimately, though,
Fortunato is a man who likes new ideas as much as Alterac likes
new beers. They decided to go in together on Fortunato's After
Dark.
The
beer roster, a huge poster taped up behind the bar, has been modified
heavily since Fortunato's After Dark opened in March. Some
beers have been crossed out. Many more have been added, most just
written in with a black marker. When Alterac recently wedged another
12 into the margin, Fortunato called him "an addict."
But hops speak louder than words: "I sent him home with the
most expensive beer in the world," Alterac says. "He came
back and had another one."
Fortunato's
After Dark has attracted a broad clientele, from college students
to Central Avenue employees to, yes, national beer judges. There's
a colony of them in nearby Dunedin. Upscale beer distributors are
excited, too: Michael Lentini of Miami-based Southern Wine and Spirits
cites a 40 percent increase in his company's portfolio of handpicked
beers, now about 40 in all. The new law "gave us an opportunity
to bring in a lot more sizes," he says. Regarding Fortunato's
After Dark, he says, "Nobody has a selection like this."
Down
the street, Mike Amico, the cashier at Detroit Liquor and Fine Wine,
says that nine times out of 10, people find the beer they're
looking for at his store. Not that many people are prowling Central
Avenue for Rochefort 10. But, back at Fortunato's After Dark,
Patty Alterac thinks people enjoy the variety. She says "they
love the fact that they can try lots of different beers from lots
of different places and enjoy them." Behind the bar, Keith
Alterac talks about "artisan ales" and "the art of
beer."
The
roster rises up behind him, and beneath it is a long row of bottles,
all different. Next to the bar, a stack of cases still needs to
be unpacked: Julius Echter Hefe-Weiss, New Castle Brown Ale, Corsendonk
Abbey Pale Ale, Dinkel Acker, and on, and on.
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