Monday, June 24, 2002

FELLOWSHIP JOURNAL
Hierarchy and Contrast

Visual journalism fellows spent last week exploring the fundamentals of design, working with type, grids and color to create rhythm and contrast. Over the next three days, this space will highlight work from each of three assignments last week.

DESIGN BY ED BREMNER

Typography helps readers in critical ways. It cues them to the most important content, provides a path to guide them through the text, and illustrates the relative significance of different elements.

The best typography takes advantage of type hierarchy, structure and contrast. For this exercise, visual journalism fellows chose a date of historical significance and were asked to create a type treatment for the headline, date, and a paragraph of text.

Ed Bremner described his approach: "Given the serious nature of the date I chose, the day of the Supreme Court decision in Brown vs. Board of Education, I tried to give an explanatory but restrained tone to the piece. The background color choice helped reinforce the significance of the date."

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